Dendy (en russe : Денди ) est un clone de la Famicom (également appelé Famiclone ) non licencié, très populaire en Russie et dans les autres nations de l' Union soviétique . Il est sorti dans de nombreux modèles, et sous de nombreux noms, incluant le Dendy Junior , le Dendy Junior II , le Dendy Junior IVP et le Dendy Classic , ayant chacun de légères différences.
Cette console représente de nombreuses heures de jeux entre copains lorsque j’étais gamin et de merveilleux souvenirs. Ensuite la Super Nintendo et la Mega Drive sont arrivées et la vénérable DENDY comme la NES furent reléguées au placard.
Demand for Dendy consoles proved exceptionally high. By April 1993, Steepler had established four regional dealerships and achieved a turnover of 500 million rubles (US$722,000). [ 8 ] By autumn of 1993, daily sales reached up to 4,000 units. A consumer demand survey revealed that Dendy ranked third in the "home electronics" category, behind only refrigerators and televisions. [ 2 ] The Dendy brand name became genericized , often used to refer to other Famicom hardware clones and even different gaming consoles. [ 2 ] [ 8 ] Steepler had effectively cornered a largely untapped market, as major global video game and console manufacturers showed little interest in Russia at the time. The company's main competition came from the " grey " import market of similar Chinese-made products. [ 2 ] [ 8 ] By the end of 1994, Steepler's annual turnover had reached 75-80 million US dollars. Eventually, the company suspended its advertising campaign due to demand exceeding supply. [ 2 ]
Since the late 1980s, Taiwanese firm TXC Corporation has been manufacturing Famicom/NES clones and selling them under the Micro Genius brand. In 1992, Viktor Savyuk came to Stipler with a proposal to create and sell television game consoles and replaceable cartridges with games under the Dendy trademark. The first set-top box sold by Steepler under the Dendy brand was the Micro Genius IQ-501. The prefix appeared on sale at the end of 1992 at a price of 39,000 rubles ($94). The mascot of the prefix - baby elephant Dendy - was drawn by Russian animator Ivan Maksimov. The prefix had its own commercial on Russian television with the phrase “Dendy, Dendy, we all love Dendy! Dendy - everyone plays!
La console propose des jeux qui ont été développés spécifiquement pour elle. Ces titres étaient souvent des adaptations ou des versions modifiées de jeux NES populaires, ajustés pour répondre aux attentes du marché russe. Parmi eux, des classiques tels que « Super Mario Bros » et « Tetris » ont connu un engouement particulier, contribuant à l’essor de la Dendy.
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